I'm surprised these pants have sparked commentary about whether they work, why the product description is in the third person, why they are only made for girls, and whether the message's placement looks like like a chastity belt. Since the controversy, Kmart has taken down the abstinence pants.
It's possible that these pants are a trademark violation since the Southern Baptist Conference (SBC) owns the True Love Waits program and sells related t-shirts on their website, but otherwise what's the big deal? Doesn't every store write dumb stuff on t-shirts, especially for girls? A brief look through the Kmart website finds the following t-shirts:
- Girls' Short Sleeve Don't Just Stand There Buy Me Something Tee: "Your little shopper is sure to love this fun tee. The screen print design is lavished with glitter." Just $4.79!
- 'She will flip for this crewneck tee in a sassy glitter print with "There's no such thing as too many flip flops".'
Any self-respecting person should be ashamed to wear these.
Kmart just wants to sell clothes and they don't care what they write on them, as long as they sell. They choose dozens of slogans a year, and this year apparently they decided one of them should be abstinence-related. Since most t-shirt slogans are slight variations on trademarks, I'm guessing that they didn't even realize that TLW was trademarked or they would have chosen an abstinence slogan which was not a trademark. Though a look through Cafe Press reveals TLW t-shirts being sold by people other than the organization which owns the trademark, so maybe the SBC has chosen not to enforce their trademark ownership.
Teens can wear the abstinence pants with this Extra Virgin thong, created by a Hollywood comedy writer friend of mine.