Sunday, November 28, 2010
Safe sex ads: where everyone is above average
New safe sex ad from Candies Foundation with Bristol Palin and Mike Sorrentino from Jersey Shore. First, Bristol looks a bit nervous, fidgeting as she's talking about sex and safe sex, which is odd since I would think they could try refilming until she didn't look nervous. Second, Mr. Sorentino whips out condoms, and brags that they're large-sized, and then offers one to Ms. Palin, just in case. A condom that's too large is only marginally better than no condom at all. What good does it do for a safe sex ad to raise the size issue when, by definition, only a small proportion of their viewers need large-sized condoms? While googling around for information about what proportion of males "need" large condoms, I found an article which said that the market share for a single large-sized brand went up from 5% to 20%, but that the condoms are not actually larger than other condoms.