"I pledge to embrace and advocate for the use of condoms, as a proven way to reduce the risk of unintended pregnancy and sexually transmitted infections and as an essential part of living a sexually healthy lifestyle."
Already they have over 100,000 condom pledgers and have created a map of the pledgers' locations, a number which took the virginity pledge about 4 months to reach. Amusingly, the first minute of the video on their site could have been a video for an abstinence program.
Of course I support the message of the pledge, but somehow I don't see any reason to think this pledge would be any more effective than virginity pledges. Nice marketing idea, though! It looks like public service and piggybacks onto a well-known political issue at a time of high awareness.